Facebook is a giant; of course because it is one behind Google. And I am sure you would also be familiar with both Google ads and Facebook ads. These are two large Advertising platforms that help big businesses to grow.
And I know most of you do Advertising to get leads and traffic to your business. I agree Facebook ads is the cheapest way to get your business out of the roof (Only if you know how to do Facebook advertising).
In this article, I’m going to talk about Neil’s lesson that learned after a considerable investment.
Let’s move on and talk what Neil says…
In January 2018, Neil Patel (The co-founder of Crazy Egg, Hello Bar and KISSmetrics.) revealed three lessons that he learned after spending $400k on Facebook Advertising.
1. Don’t waste money on buying subscribers
Neil says, ‘A lot of the money I spent was build up my fan page of facebook. And that was a huge mistake I made.’
Neil is correct!
Because when I started my page, I spent some money to receive 1000 page likes, but none of these fans is engaging. They seem fake. I don’t know why.
But it is a reality, you don’t need to spend a lot of money on building dead page subscribers.
Instead, Neil says that ‘I was better off spending money per click to get people to my website, drive them to a product and service page and generate revenue’. [Neil was spending 1 dollar and generating 3 dollars which is colossal ROI]
#2. Videos are the best performing ads
A video is way more engaging than an image, so for better ad performance make sure you use videos.
In fact, Neil says, ‘If you take the time to video ads, your cost is a lot less, and your conversions are a lot higher.’
Some tricks to make your video ads more effective
- Transcription captions
- convey emotions
- proper length
- Tell a story
- Good thumbnail
- Auto search play while the user scroll through
#3. Analyze your banner ads in the starting minutes or hours
This is one of the best tips I have come across. Facebook uses its algorithm to analyse ad performance.
Once you’ve created your ad campaign, In starting minutes or hours the Facebook algorithm push your ad to show your audience and analyse how it’s working.
Neil says, ‘Within an hour of them being up, we would keep changing up the creative and the text or stopping them and running new ones. By doing that, we were getting much cheaper impressions and premium placements, and we are generating a much higher ROI in our ads’ [It reducing their costs by up to 30% which is great]
Lastly, Neil says: — ‘Don’t focus on how much you’re paying per click, focus on how much revenue you’re generating for how much you’re spending.’
I have learned a lot from Neil Patel, and I love the way how he explains things. I have practised these tips and get outstanding results. However, my advertising budget was not high, but I could say these tips really work.