Do you want to expand the reach of your online business? Then you should try some local SEO tips that can help businesses increase their local reach and conversions.
Back in 2014, Google launched a new update called “The Pigeon”. The primary focus of this update was ‘Local Search Engine Optimization.
Google said that this update will improve all issues related to location, Google Maps, and distance variables used in local businesses. This means that Google worries about the local market.
As you know, nowadays people are likely to connect to the Internet and demand the best products and services from there.
For example, today if you are planning to go out for dinner.
Then what do you do first, I believe you open your browser and type “the best restaurant in Delhi in nearby Laxminagar.” or something like that.
And within a minute, you can have a list of the topmost restaurants…
Above you see how Google shows you a list of local businesses to help you find the best restaurants near you.
Here you can find some great local search engine optimization tips such as –
- Rating Star (This is the important point of local SEO. This is the first thing every local business should include in their landing profile)
- Location (add your local address)
This leads to higher conversion rates and better customer satisfaction.
And today’s topic is also for all local merchants who want to increase their product sales and services.
Let’s get started.
Best Local SEO Tips to Reach Your Business and Increase Search Visibility
If you are running a local business and want to reach more audiences locally, I am sure these tips will help you overcome issues such as low reach, low conversion rates, and low search visibility.
#1. Allow your customers to review
Do you want to interact with your customers? Then it is a good practice to have a review section on your business product page.
Benefits of adding a review section on your business product page.
- This allows the user to review your product or service.
- Excellent reviews indicate that the product/service is sublime. Which directly increases the conversion rate.
- Customer satisfaction is the key to making some improvements in products/services.
- Businesses can efficiently analyze customer demand and make modifications accordingly.
- If you always respond to user queries/reviews, it has a positive impact on your business.
#2. Keep an eye on your competitors
Competitors are like an open book to learn SEO, marketing, keyword research, and similar insights. This means that keeping an eye on your competitors can give you some great ideas to improve your trading strategies. So I suggest that you should not ignore these gold mines.
Now you may ask how can I focus on the activity and stay one step ahead of all the competitors. Here are some essential tips that can help you with this.
- Read your competitors ‘blogs: It is a good habit to always keep an eye on your competitors’ blogs. Reading other content may give you some better ideas to make your content bold.
- Analyze competitors’ activity on social media: Go to their social media profiles and follow them to always be informed.
- Use ‘Buzzsumo’ to get to know popular social shares to know the brand insights of both you and your competitors.
- Analyze Keyword Ranking: Always have a look at the keyword ranking strategies of the competitors and try to understand their ranking methodology. For this, use keyword tools like Semrush, Ahref.
- Subscribe to their blog to get real-time updates.
#3. Always ADD your business name, address, and phone number (NAP)
If you give your basic business identity, the user can easily contact you. So I suggest that you always provide your business name, address, and phone number. Add this information not only to the homepage but also to every page of your website.
#4. Make Your Online Business mobile friendly
As you know, mobile-friendly websites drive more traffic than those that are not fully optimized. Therefore your website should be mobile friendly as around 51% search comes from mobile devices. This is one of the local SEO techniques required to increase search visibility.
#5. Don’t forget on-page SEO
Most business pages do not pay attention to SEO. But if you do not apply these techniques, you may not get better results. So do proper SEO like keyword insertion, content relevance, LSI keyword which increases the reach of your business and services.
#6. Choose a domain that matches your business brand
Your domain should be similar to your brand. It should be short so that people can remember it.
Include a keyword in your domain name to increase search visibility. (Not so important!)
Always prefer dot com as a TLD. If you do not get it, you can go for .net.
.com is better and easier to remember.
Do not use unusual spelling for your domain name.
#7. Include a blog category for your business website
“Content is king” as you know. So it is a good practice to write a blog and include this category on your business site. It helps search engines find your business insights.
For example, the famous American pizza restaurant ‘The Domino’s Pizza’ uses the blog category at the bottom of its service page. It helps users learn more about their product and service.
#8. Include high-quality images and videos related to products and services
you may see a 41% increase in CTR (click-through rate) if you embed some photos and videos on your site,
#9. Track large businesses to learn to advance Local SEO strategies
Always learn from large companies as they use advanced SEO strategies to outperform their competitors. Therefore, it is a good idea to practice their local business techniques.
How do you track down these businesses?
Select some of the top businesses within your niche and start following them on Twitter, Facebook, LinkedIn, etc.
Analyze their business strategies.
Check out their ‘Google My Business Profile’ and update your business listing accordingly.
See how Britannia Bread Bakery “google my business” profile looks like –
#10. Secure your business
Security is the primary factor to rank your local store hire. If your company is not secure, then Google considers it a scam and kicks your business out from the top list.
#11. Check whether your business visible or not
There is a tool called ‘Dexknows‘ that gives you information about the profile visibility of your business. You just need to go there and search for your business. If you find that your business profile looks outdated then you need to update it.
See what the Domino’s Pizza Local Business Profile looks like: –
It has a business name, URL, customer review section, phone number, address, photos, videos, and maps.
You can also use yelp to check How your profile looks like: –
#12. Complete your business profile on all local Business listing sites
You should never forget this. Because if you do not upload your proper NAP on all local listing sites like Google My Business, Bing Local, and Yahoo Local then users can’t interact with you and your business. So do enter your business name, address, and phone number.
Local SEO is the best way to increase the reach and visibility of your business. In today’s article, I have given you some basic local SEO tips that can help you improve your business.
A quick recap …
- Your address – Add a pinpoint location of your business
- Provide a local phone number
- Blog category (at least 2 to 3 high-quality rich content. It helps you rank your business page at the top)
- Citation or Authorization – The NAP (business name, address, phone number) authority must be high.
If you are going to run a local business, then you should remember all these techniques that I have listed above.
Feel free to ask if you have any problems?
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