YouTube Marketing Strategy: A Strategy That Can Surely Help You Grow Your Business Super-Fast [Something That You Must Try]

In this guide, you’re going to see one new YouTube marketing strategy that will surely work with any business you’re running.

It could be a secret strategy or maybe many of you are already know about it.

Doesn’t matter…

 If you haven’t started yet, then start using this strategy.

 Here you’ll learn…

By the end of this guide, you will be able to: –

• Grow your brand awareness
• Build a social media community
• Develop trust and brand loyalty
• Build an emotional bond with your customers
• Build a Profitable business

So you’ve read the intro and got excited…

But you may be wondering who the hell am I?

Right!

I’m just a blogger and don’t even know the ‘M’ of marketing.

It may discourage you to leave this page.

YES! You could…

But, do you know most of the disrupting ideas come from people who never ever be in that business.

If you still don’t believe me, I refer you to watch this video till the end…

You can skip the first 17:50 minutes if you don’t want to watch the entire video.

By the end of this video, you would at least listen to me.

If you still think it’s a piece of sh*t, you’re right to leave this page!

So, now let’s jump in…

So here is a catch…

Guess what?

Since 2014, I’ve been using YouTube to watch engineering lessons and passed the semester exams successfully.  

Really, I learnt a lot from YouTube. And I am sure you too.

Isn’t it theoretical?

Let’s be practical…

Suppose, you’re running a business (LET’S say ‘T-shirt’)… ok

Now, what would you do to market this product?

There are several ways to market your product…

• Social media marketing (Paid Media Advertising)
• Tradition marketing
• Content marketing
• Viral marketing
• And of course YouTube video marketing

Let’s take YouTube video marketing at first. Because it’s the concern of today’s article.

I know you already know about the YouTube Marketing strategy…

So as usual, you create your business channel. Set up your profile and start producing content related to your product.

Next, you optimize videos for SEO and hope for people to come to your business and buy the product.

Does it work?

Of course, it works but not in the way you’re thinking.

People won’t connect with you because they don’t care about your products until they don’t have a strong reason to buy.

This is something when you ask for an unknown girl to marry you. She is going to say ‘NO’

Absolutely, because she doesn’t know you and she has no feelings for you.

Similarly, people are not going to connect with you if they don’t know you.  

And this is why your business takes time to get to the next level.

But wait for a second…

What if people know you & your business already? Then you have a better chance to get engaged with the audience.

I mean if you propose a girl that already knows you, there are chances that she accepts your proposal.

Isn’t it correct?

And when it comes to business and Marketing, we always used to say that ‘First know your audience’.

Right…

But Let me make a correction…

‘Let the audience know you first’.

It’s just the reverse of the above. Here the role of today’s strategy comes into the picture.

Actually, my strategy is to somehow encourage people to know you & your business first.

And I’m sure if you use this YouTube Marketing strategy, people will start noticing you sooner than later.

But there is something missing…

It’s ‘emotional Bonding’.

Even if people know your business, emotional bonding is a thing that influences buying behaviour of people.

Believe it or not, most people still rely on emotions when making a decision.

You may disagree with me but what about: –

Douglas Van Praet, the author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, saying…

“The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”

AND this

Source: – https://www.inc.com,

“Harvard Professor Says 95% of Purchasing Decisions Are Subconscious. When marketing a product to a consumer, it’s most effective to target the subconscious mind.”

ANOTHER ONE

(Text source: Forbes)

“In a recent study performed by the CEB, which examined the impact of personal emotions on B2B purchases, it was found that 71% of buyers who see a personal value in a B2B purchase will end up buying the product or service.”

AND ONE MORE

While researching, I came across another interesting article on HARVARD BUSINESS REVIEW about the new science of customer emotions.

They collected big customer data sets and came up with some amazing conclusion.

“Companies must align their emotional-connection strategies with their specific customer-engagement objectives—acquisition, retention, cross-selling, and so on.”

Now you’ve understood the power of human emotions. How emotion changes the way people see a company and buy a product from it.

Now, let’s move to learn how this strategy actually works.

STEP 1: Understand your business model

Know:  – What your business is all about?

E-commercial, Solopreneur and small business fit better with this strategy.

A few categories in e-commerce businesses are: –

1. Clothes (Like t-shirts )
2. Tech gadgets and devices (Like headphones )
3. Grocery (like Ear-rings)
4. Gifts (like printed cups, cards)

STEP 2: Make a team of actors

Next, hire a small team of actors (2 – 5).

It plays the lead role in your business.

If you don’t want to hire actors, then make your team. But remember your team should be able to act any funny role.

They should be a comedian and can play roles professionally.

Once you’ve a well-rounded team, it’s time to start creating video content that contains fun or any emotion in it.

Make videos that express emotions. That’s it…

The more you touch people emotions, the better they know you.

Once they know you, they’ll know your business as well. And more likely to buy from you.

“The beauty of this video strategy is, you don’t need to pay sponsorship anymore and spend too much on digital advertising.

It takes all additional cost (The additional cost that you put in Google AdWords, Facebook PPC campaign.) close to zero.

In reality, PPC campaigns never convey emotions, that’s why they get failed.”

Remember one thing, a single video can’t drive emotions. That means if you want to influence people, then you need compelling content to change their minds.

So now it’s time to take actions…

STEP 3: Shoot Funny Videos

You may laugh at me… right?

And you could say…hey dude! I’m a businessman, I’m not going to make fun of my business.

But there are many big names on YouTube who are now successfully running their e-commerce businesses.

Why?

Because they work hard, create videos, provide value, engage with people and build a huge fan base.

In a nutshell, they make people laugh or sometimes emotional without expecting anything in return.

It creates a bridge that establishes the foundation of belief that turns into Trust later.

And the trust helps you bring loyal customer to your business. This is how you grow your business.

But for that, you need to add funny content to your respiratory.

But why funny content?

A couple of reasons: –

1. It’s a common interest. (Everyone like to watch funny videos) It means you have a large audience to capture.
2. Funny videos drive emotions
3. More engaging and converts better

Still confused…

Ok, let me ask you one question…

What type of video content do you prefer to create a video campaign?

You may prefer to run a campaign that conveys happiness and emotions. Right…

Because you know these kinds of campaign converts better.

Then why don’t you create a channel and full your playlist with funny videos which drive emotions?

A lot of emotions == success in business

If you do so, you don’t need to pay for campaigns. Just grow your channel audience, and your business will grow along with it.

Let’s come back to the point…

So,

How do you shoot funny videos?

You have a team,

Now, all you need is scripting.

Be sure while scripting because it holds the essence of your video.

If your script is not compelling, you won’t get the traction.

A few tips about how to script your video

• Keep your video script short. ( 2 to 10 minutes)
• Don’t promote products initially. I mean your script should be such that it encourages people to subscribe to your channel. So add some value first and don’t try to sell.
• Don’t show a video like an ad. Because people hate ads.
• Make a video that is (Funny vine, storytelling or inspirational).

Once you’ve a compelling script, you’re ready to shoot the video.

Use a DSLR camera and lighting for better quality.

As you complete shooting and editing, your video is ready to go live.

Upload it on YouTube and Facebook as well.

Next, share it on other social media platforms like Reddit, Instagram and Twitter.

Within a few weeks, your video will start responding.

Make sure to keep on tracking your video performance. Check out the video engagement, comments, subscriptions and audience retention.

With this, you can decide how well your videos are doing.

Lastly, one thing you should remember is ‘Consistency’.

Yes! 

For exponential growth, you need to consistently upload videos (at least once in a week).

 

 

STEP 4: Build a Relationship

Building a true relationship with your audience helps you develop trust. And trust helps you drive more genuine customers to your business.

How do you build a true relationship?

Giving something valuable for free always add value to your audience.

Whether it’s happiness or a simple product.

If you start adding value to people, they will start connecting with you.

Confusing?

Let’s take the example of Coca-Cola.

As you know Coca- Cola is the world’s few top brands.

But did you know?

When it started, it sold only 25 bottles in a year.

And now it’s over a billion bottles. (According to https://www.statisticbrain.com, it sells 1.8 billion bottles every year.)

How did they do that?

Because they know how to make people happy, build deep connections, earn trust and build a life-long relationship.

Coca-Cola is successful because it has earned trust, and built a strong relationship over time.

They never care about money, they care about their customers.

Money is secondary.

That’s why I introduced you to this YouTube marketing strategy.

Where you actually learn how to build a deep relationship with your audience, not the money.

One tip that I want to share with you…

“I’ve found many popular YouTubers having their own merchandise.

And they don’t need to market their product because they are the brand ambassador of their company.

They have built a deep relationship and emotionally attached to the audience.

This is how they are capable of making money without promoting any product.

They just put their link in the video description and sells come automatically.

That’s it…

Thankfully, you can be your brand ambassador, if you follow my YouTube marketing strategy.

Which helps you build a deep relationship and emotionally connect with your audience.

But make these commitments: –

• As your audience believes in you, so never disrespect or absurd behave with anyone.
• Stay true
• Don’t treat your audience like a salvage.
• Take customer feedback & reviews seriously
• Reply to their comments
• Fulfil their needs

Final STEP: 5

So far, you have understood what my YouTube marketing strategy is?

And you also know how to deliver funny content, connect with people and build a true relationship.

Now, it’s time to talk a little bit about a few things: –

• How do you build a Profitable business?
• How do you grow your brand awareness?
• How do you build a social media community?

Let’s talk about each of these ones by one…

 

How do you build a social media community?                             

Do you want people to engage with you more?

Then build your social presence.

Yes!

You won’t believe, almost half of the world’s population will be on social media by 2021. (According to https://www.statista.com)

As a buyer, our faith typically relies on how big the community we have built over the course of time.

You have a big community, people will believe in you.

For that reason, I’ve introduced this YouTube marketing strategy where you don’t need to focus on all social media sites.

Having a funny video collection on YouTube can surely help you build a big social media community.

And the good thing is that it all happens automatically you don’t need to run ad campaigns.

But remember Your YouTube video profile should be powerful so that it drives people to follow you on other social media platforms.

It happens only if you create engaging video content.

I’ve already shared some tips about creating amazing video content. (See above)

Next, you’ll learn how to grow your brand awareness.

 

How do you grow your brand awareness?  

As I said, trust is the most powerful currency of business.

But the truth is that people don’t trust unless they know you very well.

And here I’ve come with this amazing YouTube marketing strategy, where you are the brand ambassador of your brand.

If you are a social influencer then people more likely to trust you.

Still, confused?

Let’s take an example…

Suppose, you start an e-store of green vegetables.

How do you encourage people to know about your business?

Simply, you’ll find a social influencer or a celebrity and encourage them to display your product.

And it adds a lot of trust and awareness to your business account.

But you don’t need an influencer, because you’re already an influencer of your business.

And you can influence people by yourself.

If you work hard to grow your channel, one day you will hit a million subscribers.

Not only your subscribers know you, but also millions of others become your fan on social media.  

How do you build a profitable business?

It’s really hard to build a profitable business.

Why? Because it depends on

• How much money you’re investing.
• How much money you are putting into marketing your product.
• How competitors are outperforming your product and services.

Not just these three parameters, but there are other countless factors on which a profitable business depends on.

Like: –

• How reliable your brand is?
• Production growth rate
• Cost of production
• Competition
• Market share

But in a nutshell, your business is profitable only if you’re well known and can improve efficiency and production rate.

And here my strategy plays a big role.

See…

You’re popular on YouTube. (Say you’ve earned 50k subscribers.)

It means almost 50,000 people know about you and your business.

Not only they know you, but also connect with you ideally.

However, not all are active subscribers but some of them would be your admirer.

People will buy from you, only if you are filling their curiosity gap.

So, if you want to build a profitable business, then you should know two things.

1. Does your business solve human’s problem?
2. Are there other competitors who are offering the same product or service at a lower price?

And another secret of this YouTube marketing strategy is that it develops a curiosity in the audience’s mind. 

Even if they were not prone to buy, it brings extra thought to buy your product.

For example…

If you’re selling shoes.

And somehow you show people how fashionable they’ll look after wearing it.

I’m sure many people will start thinking about your product, and this is how it brings curiosity which may lead to selling.

And the great thing about this strategy is that you don’t need to market your product.

Instead, you are marketing yourself.

(Here you are marketing yourself with YouTube)

The more product you sell without marketing them, the more beneficial your business will become.

So, it was how my Funny YouTube video marketing works.

Now it’s time to practically implement this strategy in a business.

Let’s move ahead and see how you can use this idea to make your business known to millions of people.

With this, you’ll get to know how much money you need to invest and how powerful your marketing model is.

However, it doesn’t play any role in this YouTube marketing strategy.

But you still need to collect the basic data to make sure whether your business is in demand or not.

Once you’ve done the research, now it’s time to jump into the real process.

STEP 1. Create a YouTube Channel

The very first STEP is to create a fresh YouTube Channel.

I’m assuming that you already know how to create a professional YouTube channel.

In case, if you’re missing it then refer to this guide:  – How to Create a YouTube Channel to Make the Most of YouTube’s billion-user Network.

Be sure you place your business contact email in the about section of your channel.

Another thing is ‘connect your Social media accounts.’

But don’t add your business profile initially, instead add your fresh social media account associated with your new funny channel.

It is because you shouldn’t promote your business first, let people know you as a funny creator initially.              

STEP 2. Content Creation

The next thing is ‘Content creation’…

This is the coolest part of your business where you create funny video content for your business to get eyeballs. 

Don’t create videos on your brand and product initiatives.

It’s the execution time…

Just shoot, shoot and shoot…

You need to shoot funny videos as much as you can.

AND fill out your video with emotions.

Yes!

It doesn’t matter whether it’s a funny EMOTION or sad.

You need to connect with your audience emotionally. It helps you become the hero of your audience.

And once you’ve become the hero, they will follow you like a madwoman.

When this happens, they will start admiring you and also believing you.

For solid bounding, keep these things in your mind: –

1. Never spread hate
2. No discrimination
3. Always thankful to your audience
4. Answer their questions
5. Run giveaways
6. Be punctual
7. Be productive

STEP 3. Grow your audience

You have created a channel and added funny content to it.  The next thing is to do is grow your audience.

It may be hard initially, but no worries you need to keep on creating content.

A great strategy to grow your audience is to ‘create content on trendy topics’.

Simply, find a popular topic. It could be anything, maybe a movie trailer. And create a funny version of it.

Again, find another popular topic and produce funny content.

Repeat process again and again…

Once you’ve enough content, people will start noticing you.

And if you’re lucky enough then one of your videos will go viral and it could induce perpetual love from YouTube.

Apart from it, you can also diversify content on social media platforms to capture a huge audience.

Once you’ve got at least 5,000 – 10,000 subscribers, tell them (your subscribers) that besides a funny creator you’re also the owner of a company.

I’m sure they will wonder how influential and hardworking you are. And it encourages them to review your business at least once.

And many of them will become your customer if you offer them what they truly want.

STEP 4. Build a relationship and trust

You are now on the positive side of your business because you are executing my video marketing strategy.

With this strategy, building a deep relationship is so easy.

Which is, of course, the complex part of your business. But it now becomes way easier for you.

All you need is ‘compelling video content.’

Yes!

The more funny and viral content you create, the more people will know you.

And some of them will subscribe to the YouTube channel and connect with you.

This is what you can achieve with your content. I mean you’ve people who have subscribed to your channel, now it’s your duty how you build a relationship with them. 

A few tips to build a deep relationship with your audience

• Listen to your audience. I mean read their comments and reply to them politely.
• Consider audience feedback.
• Go live and reply to their questions
• Make some heart touching videos to get their attention.
• Ask them to follow you on social media platforms
• Be genuine

STEP 5. Convert your YouTube fans into Customers

Of course, not all subscribers are your customers. The conversion ratio is the measure of how much people convert.

Suppose, 10,000 people have subscribed to your channel and only 50 converts.

It means the conversion ratio is 0.50%.

And if you somehow increase the conversion ratio up to 2%, it means 200 people will be your customer.

Right?

But the question comes, how do you increase the conversion ratio?

To increase the conversion ratio, you need to know the major parameters that affect conversion ratio: –

 

1. Product type: – Your product should be such that it solves the consumer’s problem and add some value to their time and efforts. If people love your product or service, the conversion ratio will be increased respectively.
2. Aesthetic: – Your product showcasing and packaging matters. A Product with dump packaging is not going to bring you any lead.
3. Return policy: – Nearly 67% of people will read your return policy before buying anything from you. So keep your return policy in the consumer’s favour.
4. Make your business secure: – 84% of users would cancel a purchase if data were sent over an insecure connection. Use SSL certificates and HTTPS protocol for safe and secure communication.
5. Product showcasing: – Using videos for product showcasing on your store can increase product purchases by 144%.
6. Low shipping charges: – According to bigcommerce.com, a high shipping charge discourage 58% consumer to make a purchase successful. So make sure you somehow adjust it to keep the profit margin high and shipping charges low.

But the ‘product TYPE’ is the MAJOR parameter that defines the role of other parameters mentioned above.

For example,

If you’re selling a Bra to the male audience, then you’ll get zero conversion.

Obviously, you’re targeting the wrong audience.

But the same product with the female audience is leading to sales.

Because this time you’re targeting the right audience that drives the consumers to buy your product.

But there is no guaranteed sale…

Why? Because of the other conversion parameters listed above.

And you might even get zero conversion again if your business has none of these parameters (listed above) like aesthetics, good return policy, security, and low shipping charges.

“It was something that doesn’t belong to my YouTube marketing strategy.”

Finally, you have a channel with over 50,000 subscribers.

And you have successfully created funny content, build an audience, and earn trust.

Now, the last thing you need is to introduce your business products slowly to your audience. Keep it slow.

As you are the brand ambassador of your business, you can display your own products in the last minutes of your videos and ask your audience to check out your product.

If they like your product then you’ll definitely get good sales.

This was how you execute my YouTube marketing strategy and grow your business.

Let’s move to the final CHAPTER…