Make.com is a powerful platform that allows you to connect different apps and services to automate tasks and workflows, increasing efficiency and productivity. Whether you’re a business owner, marketer, or simply someone looking to streamline your daily tasks, Make.com’s intuitive interface and extensive integration capabilities make it a valuable tool.
This comprehensive guide will provide you with a detailed understanding of Make.com, its features, applications, and how to use it effectively.
How Does Make.com Work?
Make.com operates on a simple yet powerful principle: connecting different apps and services together through a visual, drag-and-drop interface.
This allows users to create automated workflows, called “scenarios,” which consist of a series of interconnected modules. Each module represents a specific action or event within an app, such as sending an email, creating a task in a project management tool, or updating a spreadsheet.
Key Features
Make.com offers a wide range of features that enable users to build robust and efficient automations:
It’s intuitive drag-and-drop interface allows users to visualize their workflows and easily connect different apps and services.
Above screenshot is one of my content automation scenario that I used everyday to save 2-4 hours, which is about 14 – 28 hours a week.
It takes less than 1 minutes to generate a final draft. Once I have it, I just need to check the draft and make necessary changes before publishing it.
That’s it.
if I were to generate a blog post, it could take more than 4 hours. But with this automation, it hardly take me 30 minutes to edit the final draft and make it available to publish.
One of the top best things about Make.com is that it integrates with over 2,000 apps, including popular tools like Google Sheets, Slack, Trello, Shopify, and Salesforce. If an app you need isn’t directly supported, you can connect to it via its API using the HTTP app.
Not that just that, you can even integrate ChatGPT , Gemini, Claude etc… to automate anything you can thing for generating from a simple title to description to blog post, marketing ad copy, images and even videos.
Make.com offers various trigger types, including those that check for changes at set intervals and those that react instantly to events. Actions are the tasks that happen after a trigger, and you can link multiple actions together to create complex workflows.
It provides a range of tools for manipulating data, including formatting, filtering, and transforming data as it moves through the workflow.
With Make.com, you can handle various data formats, such as JSON, XML, and CSV, allowing you to extract and manipulate information from different sources.
It includes robust error handling capabilities with different types of error handlers, such as Break, Commit, Ignore, Resume, and Rollback. This ensures that your workflows continue running smoothly even when encountering errors.
And also allows you to send requests to any public API and trigger your workflow from any external web service.
What Problems Does Make.com Solve?
Make.com addresses several challenges faced by businesses and individuals in today’s digital world.
Make.com eliminates the need to perform repetitive tasks manually, freeing up valuable time for more strategic activities.
By automating tasks, Make.com minimizes the risk of human error, ensuring data accuracy and consistency across different platforms. It connects disparate apps and services, enabling seamless data flow and improving collaboration between different departments and teams.
Still not convinced what make.com can actually do, Let me give you some practical applications.
Practical Applications of Make.com
Make.com’s versatility makes it applicable across various industries and for a wide range of purposes. Here are some examples of how businesses and individuals are using Make.com to improve their workflows:
1. Marketing Automation
Make.com offers a wide range of possibilities for automating marketing tasks, including:
A. Social Media Management:
Schedule and automate posts across various platforms like Facebook, Twitter, LinkedIn, and Instagram. You can tailor content for each platform, maximizing reach and engagement.
For example, marketing teams can automate the creation of social media images with consistent branding and messaging. They can also automate the scheduling of posts to ensure a consistent online presence and maximize the reach of their content.
Moreover, Make.com can help promote evergreen content by automatically re-sharing older, high-performing content to reach new audiences and maintain engagement.
B. Lead Generation:
Capture leads from various sources like Facebook Lead Ads, Typeform, and Google Forms, and automatically add them to your CRM or email marketing list.
Make.com can also automate the creation of email lists by capturing leads from various sources and adding them to your preferred email marketing platform.
C. Email Marketing:
Automate email campaigns, including welcome emails, abandoned cart reminders, and personalized newsletters.
D. Content Creation and Distribution:
This is something what I’m doing using make.com
With this, I generate content ideas, create social media posts from EXISITING articles, and repurpose content across different platforms. Moreover, I generate entire WordPress draft by integrating ChatGPT, GEMINI, Google sheet, WordPress in a scenario.
It’s really fun to do. Just one click, and your blog post is ready to published !
I created an automation that takes the link of a product page and generate a draft for my WordPress.
Here is my scenario…
The idea is simple, I use make.com for creating the scenarios that automates the whole task.
First, I use Google sheet where I am giving links or some data to trigger the automation.
I am also using a router to doing two things simultaneously with the same data.
Next, I use HTTP – make a request module to get initial data from URL. This module take a URL and return a HTML code as a response.
I then take this HTML to pass through the Text parser. This is going to extract the text content from a webpage.
Now I have the little context that is going to pass through ChatGPT and gemini to generate blog content, and title.
Once I have everything, next is WordPress, where it is going to post as a draft.
It’s done!
With just one click, I am going to have two blogpost in WordPress draft. I just need to spend 10 minutes to see if it is ready to post.
You can too set up your automation to save time and boost productivity…
Go start by yourself…
with make, you can automate your content creation process, data collection process, video generation, Auto publish to social media etc…
2. Sales Automation
Make.com can help sales teams automate various aspects of their workflow, such as:
- CRM Integration: Automatically update CRM records with lead information from various sources, such as LinkedIn and web forms.
- Lead Qualification: Qualify leads based on specific criteria and automatically route them to the appropriate sales representative. Make.com can also automate lead scoring by assigning points to leads based on their engagement and behavior, helping sales teams prioritize their efforts and focus on the most promising prospects.
- Proposal and Contract Generation: Create and send personalized proposals and contracts automatically, saving time and ensuring consistency. Make.com can also automate the creation of presentations and product leaflets, providing sales teams with the tools they need to effectively communicate with potential customers.
- Invoice Processing: Generate and send invoices automatically, track payments, and update CRM records accordingly.
- Sales Analytics: Track sales performance, analyze data, and generate reports to identify trends and areas for improvement.
3. Operations Automation
Make.com can streamline various operational processes, including:
- Task Management: Automate task creation, assignment, and updates across project management tools like Trello, Asana, and ClickUp.
- Customer Support: Automate ticket creation, routing, and follow-up communication, ensuring timely and efficient customer service.
- Inventory Management: Track inventory levels, automate orders, and receive notifications for low stock or upcoming deliveries.
- Human Resources: Automate onboarding processes, including creating accounts, sending welcome emails, and assigning tasks to new employees. Make.com can also automate the creation of onboarding documents, such as employee handbooks and training materials. Furthermore, it can streamline recruitment processes by automating tasks like posting job ads, collecting applications, and scheduling interviews.
- Finance and Accounting: Automate invoice processing, expense tracking, and payment reminders, ensuring accurate and timely financial management.
4. Customer Experience Automation
Make.com can help businesses improve customer experience by automating tasks such as:
You can set up an automation to Send personalized welcome messages, birthday greetings, and special offers to customers based on their preferences and purchase history.
You can Collect customer feedback from various sources, analyze sentiment, and automatically route it to the appropriate team for action.
Make.com can automate ticket creation, assignment, and follow-up communication, ensuring timely and efficient customer service. Make.com can also automate the creation of customer support documentation, such as FAQs and troubleshooting guides. Additionally, it can automate website live chat, providing instant support to website visitors and improving their overall experience.
5. E-commerce Automation
Make.com offers various automation possibilities for e-commerce businesses, including:
- Order Processing: Automate order fulfillment, shipping notifications, and inventory updates. Make.com can also automate the creation of e-commerce documents, such as invoices and packing slips. Furthermore, it can automate abandoned cart emails, reminding customers of items left in their online shopping carts and potentially recovering lost sales.
- Product Management: Create new product listings, update product information, and manage inventory across different platforms.
- Customer Communication: Send order confirmations, shipping updates, and personalized recommendations to customers.
- Marketing and Promotions: Automate email campaigns, social media posts, and targeted advertising based on customer behavior and preferences.
6. Other Use Cases
You can automate tasks like calendar scheduling, email filtering, and to-do list management. Make.com can also automate the creation of personal productivity documents, such as to-do lists and project plans.
Automate data entry, data cleaning, and data transfer between different applications. Make.com can also automate the creation of data management documents, such as data dictionaries and data flow diagrams.
Extract data from websites and automatically store it in spreadsheets or databases. Make.com can also automate the creation of web scraping documents, such as web scraping scripts and data extraction templates.
Connect to any app or service that has an API, enabling you to automate tasks and workflows across a wide range of platforms. Make.com can also automate the creation of API integration documents, such as API documentation and integration guides.
Integrate with AI tools like OpenAI to automate tasks like text generation, image creation, and sentiment analysis. Make.com can also automate the creation of AI integration documents, such as AI model training scripts and AI application development guides.
For example, you can automate the creation of personalized first lines for emails using AI, which can help improve email open rates and engagement
7. Marketing and Sales
Make.com can integrate with email marketing tools like Systeme.io, beehiiv, to automate campaign launches, track performance, and manage subscriber lists.
- Streamlining Sales Processes: By connecting CRM systems with other business tools, Make.com helps automate lead management, follow-ups, and sales reporting.
- Social Media Management: Make.com can automate social media tasks, such as scheduling posts, tracking engagement, and managing multiple social media accounts from a single platform.
9. E-commerce
- Order Processing: Make.com can automate order processing by integrating with e-commerce platforms like Shopify, automatically generating invoices, updating inventory, and sending order confirmations.
- Inventory Management: Make.com can help manage inventory levels by synchronizing data between your e-commerce platform and inventory management tools.
- Customer Support: Make.com can automate customer support tasks, such as creating support tickets from emails or social media messages and assigning them to the appropriate team members.
10. Project Management
- Task Management: Make.com can automate task management by integrating with project management tools like Trello or Asana, automatically creating tasks from emails or forms and assigning them to team members.
- Progress Tracking: Make.com can help track project progress by automatically updating task statuses and sending notifications to team members.
- Team Collaboration: Make.com can improve team collaboration by facilitating communication and data sharing between different project management tools and communication platforms.
11. Other Applications
- Human Resources: Make.com can automate HR processes, such as onboarding new employees, managing employee data, and streamlining HR workflows.
- Finance: Make.com can automate financial tasks, such as processing invoices, tracking expenses, and managing financial data.
- Information Technology: Make.com can automate IT workflows, such as managing incidents, integrating AI tools, and streamlining communication.
Step-by-Step Guide to Using Make.com
Here’s a detailed guide on how to get started with Make.com:
Create an Account:
- Go to the Make.com website and click “Get started free.”
- Enter your email address, password, name, country, and hosting region.
- Agree to the Terms of Service and click “Sign up for FREE.”
- Verify your account through the email sent to your registered email address.
- On the welcome page, answer the questions about your role, industry, organization size, automation experience, and what you want to automate.
- Click “Send” to complete the registration process.
Connect Your Apps:
In the scenario editor, click the “+” button and search for the app you want to connect.
Select the desired module, such as “Create a Folder” for Dropbox.
Click “Create a connection.”
Provide a name for your connection.
Enter the required credentials, such as API key or OAuth 2.0 authorization.
Click “Save” and follow the on-screen instructions to grant Make.com access to your app.
Create a Scenario:
On your Make.com dashboard, click “Scenarios” and then “Create a new scenario.”
Choose the apps you want to include in your scenario.
Define the trigger, which is the event that starts the automation. (SEE an example trigger that watch the rows in my Google sheet and when there a new new added, it triggers the automation or scenario.)
Add actions, which are the tasks that Make.com will perform after the trigger.
Configure Modules:
Click on each module in your scenario to configure its settings.
Specify the desired actions and parameters for each module.
For example, if you’re using a Google Sheets module, you’ll need to select the spreadsheet, sheet, and the specific action you want to perform (e.g., add a row, update a cell).
Map Data:
Map data between modules by clicking and dragging the data fields from one module to another.
This ensures that the correct information is passed between the different steps in your workflow.
Add Filters and Conditions:
Use filters to specify which data should be included in your workflow.
Use conditions to specify under what circumstances an action should be executed.
For example, you can add a filter to only process emails that contain a specific keyword or a condition to send a notification only if a task is overdue.
Test and Activate:
Click “Run once” to test your scenario and ensure it works as expected.
Once you’re satisfied with the results, activate your scenario to automate your tasks.
User Reviews of Make.com
Make.com has garnered positive feedback from users across various industries and use cases. Many appreciate its intuitive interface, extensive integration capabilities, and affordability. Users highlight the platform’s ability to streamline workflows, save time, and reduce errors.
However, some users have noted a learning curve associated with building complex workflows. While the drag-and-drop interface is user-friendly for basic automations, mastering advanced features and troubleshooting errors may require some technical understanding.
The pros and cons based on user reviews:
Pros:
- Easy to use for basic automations: The visual workflow builder and drag-and-drop interface make it simple to create basic automations.
- Extensive integrations: Make.com connects with a wide range of apps and services, allowing users to automate tasks across their entire digital ecosystem.
- Affordable pricing: Make.com offers competitive pricing plans, including a free plan for those getting started.
- Strong community and support: Make.com has an active user community and provides helpful customer support.
- Improved efficiency and productivity: Users report significant time savings and increased productivity due to automation.
Cons:
- Mastering advanced features and troubleshooting errors can be challenging for non-technical users.
- Some users have experienced slow processing times for large files or complex workflows.
- While Make.com offers a wide range of integrations, some users have found limitations in customizing certain integrations.
Make.com Pricing
Make.com offers flexible pricing plans to cater to different needs and budgets. The pricing is based on an “operations” model, where an operation is defined as a task performed by Make.com when executing your scenarios. Each time a module in a scenario performs an action, it counts as an operation.
Here’s a breakdown of Make.com’s pricing plans:
| Plan | Price | Operations | Key Features |
|---|---|---|---|
| Free | $0/month | 1,000 | 2 active scenarios, 15-min minimum interval, 5-min max scenario run time, 512MB data transfer |
| Core | $9/month | 10,000 | Unlimited scenarios, 1-min minimum interval, access to API & webhooks |
| Pro | $16/month | 10,000 (with rollover) | Priority execution, custom variables, scenario inputs, full-text execution log search |
| Teams | $29/month | 10,000 | Team management, shared templates, priority execution |
| Enterprise | Custom | Custom | SSO (SAML), SCIM, audit logs, premium app connectors, 24/7 support |
Make.com Alternatives
While Make.com is a robust automation platform, it’s not the only option available. Here’s a comparison of Make.com with some of its top alternatives:
| Feature | Make.com | Zapier | IFTTT | Other Alternatives |
|---|---|---|---|---|
| Integrations | 2,000+ apps | 5,000+ apps | 700+ apps | Varies |
| Ease of Use | Intuitive drag-and-drop interface, can be complex for advanced workflows | User-friendly, AI-powered Zap builder | Very easy to use, simple interface | Varies |
| Features | Visual workflow builder, data manipulation, error handling, AI assistant, Make Grid | Multi-step Zaps, data formatting, webhooks | Applets, voice command integration | Varies |
| Pricing | Operations-based pricing, free plan available | Task-based pricing, limited free plan | Free and paid plans with varying features | Varies |
| Best for | Individuals, businesses, and enterprises needing flexible and customizable automation | Individuals and businesses looking for a user-friendly platform with a wide range of integrations | Individuals and small businesses needing simple automations | Varies |
| Examples | Workato (enterprise-grade), n8n.io (open-source), Microsoft Power Automate (Microsoft ecosystem) |
Conclusion
Make.com is a powerful and versatile no-code automation platform that can significantly benefit businesses and individuals seeking to streamline their work and enhance productivity. Its intuitive interface, extensive app integrations, and affordable pricing make it a compelling option for automating tasks and workflows. However, it’s crucial to consider your specific needs and explore alternatives to determine the best fit for your requirements.
Visit Make.com today and discover how no-code automation can transform your work.
