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Pictory AI

Pictory AI - best AI video generator tool

Pictory Review: Key Features, Pros & Cons, Pricing

Pictory AI aims to simplify video creation, especially for marketers and busy professionals. This cloud-based platform uses artificial intelligence to automate many of the time-consuming tasks that go into making a polished video. Its core strength lies in turning text-based content into engaging and shareable visual formats.

Key Features

  • Text to Video: Imagine writing a simple script and having Pictory select relevant visuals, add music, and stitch everything together within minutes – that’s what this feature does!
  • Repurposing Magic: Give new life to your existing content. Turn blog posts into attention-grabbing promos, or chop up lengthy webinars into bite-sized social media-friendly clips.
  • Automatic Captions: Pictory adds subtitles to your videos, crucial for silent viewing on social media, and it does so automatically, saving you tons of time.
  • Team Collaboration: The Teams Plan makes it a breeze for multiple people to work on video projects together, encouraging seamless workflow and sharing of ideas.

Who Benefits Most

  • Content Marketers: Effortlessly create eye-catching video assets to amplify your campaigns and boost engagement.
  • Businesses (Small or Large): Produce professional-quality videos in-house, eliminating the need for expensive outsourced video editing.
  • Educators: Craft captivating learning content to better engage students.
  • Content Creators: Generate videos for multiple platforms quickly, maximizing your reach and saving valuable time.

Why It’s Great

  • Intuitive Design: Even complete beginners can navigate the interface with ease.
  • Major Time-Saver: Reduces video production time significantly, freeing you for other crucial tasks.
  • Customizable Results: Pictory lets you fine-tune the look and feel of your videos, from fonts and colors to music selection.

Important Considerations

  • Cost vs. Usage: If you frequently create videos, costs can add up. Weigh this carefully against the time you save.
  • AI Limitations: Remember, AI-generated content might occasionally require some manual polishing.

Pricing Plans

  • Starter ($19/month): Ideal for new content creators, includes 30 videos/month, transcription, royalty-free assets, text-to-speech voices, and a free “YouTube Mastery” course.
  • Professional ($39/month): Perfect for pros and small organizations. Offers 60 videos/month, more transcription time, premium voices, expanded asset libraries, bulk downloads, and additional free courses.
  • Teams ($99/month): Designed for collaborative teams. Includes 90 videos/month, increased transcription, even more premium voices, extensive asset libraries, sharing tools, API access, and free courses.

Try Pictory for free! Our free trial lets you create 3 video projects (up to 10 minutes each). Save over 15% with annual billing!


Pictory AI excels as a user-friendly and powerful tool for simplifying video creation. It’s particularly valuable for those who need to consistently produce videos but may lack specialized editing skills. Be sure to try the free trial and explore their pricing plans to determine if they align with your budget and video production needs.